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Urban essentials

Urban essentials ABOJ ADEJ
ABOJ ADEJ35

Dance of dualities

Embark on a journey with actor and comedian Tedros "Teddy" Teclebrhan as he unveils his fashion brand, ABOJ ADEJ. Pronounced (a-BOY - a-DAY) – the name means "my father my mother" in Tigrinya, Teddy's birthplace language. Inspired by the contrasts of his own life, the collection merges elements of his Eritrean roots with simplicity and practicality. Think clean silhouettes in combination with bold prints and carefully chosen materials that echo Teddy's narrative. From classic pieces to cosy sweatshirts, laid-back tees, and more, ABOJ ADEJ invites you to connect with the stories woven into each garment.

Urban essentials ABOJ ADEJ
Urban essentials ABOJ ADEJ
Urban essentials ABOJ ADEJ