Now
Dropping Today
Greetings from Mills' new collection
florence by mills co-created by ABOUT YOU
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florence by mills exclusive for ABOUT YOU
The second drop of Millie’s new collection embraces a softer vibe: muted colours, abstract patterns, and timeless silhouettes that make the seasonal transition more stylish than ever. Discover versatile designs inspired by the picturesque aesthetics of English gardens, and find the perfect piece for every size and occasion!
Essence of Elegance
Millane co-created by ABOUT YOU
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millane
The new drop from content creator and model Millane brings a fresh breeze to your look. With a mix of cool combinations and timeless pieces that are perfect for the transitional season, the collection combines versatile style with a touch of elegance. At the same time, it stays true to Millane’s distinctive style and accompanies you through every moment. Happy shopping!
Stories of a Siren: Beyond Waves
SHYX co-created by ABOUT YOU
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SHYX
The story of Office-Siren Kayla Shyx continues: In the second drop of her new collection, Kayla leaves the ocean behind to explore uncharted territories. Here, the range of classic office staples and sweet Y2K nostalgia is expanded with edgy denim designs and laid-back sets, blending everyday business with an extraordinary allure. Experience a new chapter in Kayla's world and find your next fashion faves here.
Love yourself!
HOERMANSEDER co-created by ABOUT YOU
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Hoermanseder x About You
The new collection by fashion designer Marina Hoermanseder gives the classic "Date Night" style a whole new dimension. At its core: mindfulness, self-love, and sex appeal – a wonderful balance of playful romance and bold elegance. Discover the new collection now and become the star of your own story!
Discover the new collection
CITA MAASS co-created by ABOUT YOU
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CITA MAASS co-created by ABOUT YOU
Loved the Spring/Summer drop from Cita Maass? Then here comes the cosy update for the new season! Look forward to a bold mix of relaxed and elegant styles that fit into any wardrobe. Whether it’s a comfy lounge set or a striking leather dress – find your new fashion faves now and step into a new era of refined elegance!
Dropping now: the latest collection
Pacemaker
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Pacemaker
The latest Pacemaker drop brings urban beats straight into your wardrobe. Fronted by Jolle and Adesse – two local creatives who live and breathe the scene and know that at the end of the day, it’s all about one thing: the community. Discover the new drop with Jolle and Adesse now!
Greetings from Mills' new collection
florence by mills co-created by ABOUT YOU
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florence by mills exclusive for ABOUT YOU
The new collection by Millie Bobby Brown is finally here, proving that fashion doesn’t need to be complicated. Embrace Millie's high-spirited approach to fashion and discover the collection here.
The art of basics
RÆRE by Lorena Rae
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RÆRE by Lorena Rae
Supermodel Lorena Rae returns with a RÆRE collection as powerful as herself. These staples perfectly complete your wardrobe and complement even the simplest piece to guarantee elevation, no matter where or when. Discover the collection now and find your new favourite staples.
Shades & shimmers
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, Guido here! Prepare to embark on a stylish adventure with our new collection, inspired by the ethereal beauty of the Northern Lights and the timeless allure of nude. It's all about expressing your individuality with grace and ease. Yours truly, Guido.
Shades & Shimmers
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Dear all, Guido here! Prepare to embark on a stylish adventure with our new collection, inspired by the ethereal beauty of the Northern Lights and the timeless allure of nude. It's all about expressing your individuality with grace and ease. Yours truly, Guido.
Bright hues, bold moves
Laura Giurcanu co-created by ABOUT YOU
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ABOUT YOU x Laura Giurcanu
Laura Giurcanu’s latest collection is a shout-out to authentic feelings, and it shows – bold, bright, and oh-so-fun. And guess what? Laura's bringing her bestie Diana along for the ride, doubling the fun vibes and fashion inspiration. Explore the collection now and find your new favourites.
For the dreamchasers
noar studios co-created by ABOUT YOU
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noar studios
noar studios' debut collection by Luisa Lion is the manifestation of dreams coming true. Born from the belief that everything should be crafted with love and purpose, this collection is an ode to her community – not just in spirit, but as they constitute the campaign images themselves. This collection adapts to any moment. Because, nothing occurs at random – discover the collection here.
Farm Chic with City Edge
Cheyenne Ochsenknecht
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Cheyenne Ochsenknecht
Get ready to embrace the best of both worlds with socialite Cheyenne Ochsenknecht’s brand debut. Whether you're ready to swap your heels for boots or rock both just like her, this collection lets you embrace any mood without losing your charming edge. Explore the collection here.
Discover the new collection
Daahls by Emma Roberts co-created by ABOUT YOU
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Daahls by Emma Roberts exclusively for ABOUT YOU
Actress and producer Emma Roberts launches her latest exclusive collection with ABOUT YOU for anyone who enjoys fashion. It’s playful and feminine, always reflecting Emma’s signature style. Shop the charming collection and spice up your wardrobe.
Le sable & la mer
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Dear all, Guido here! For my newest collection, my team and I have come up with something truly special: a drop inspired by the sound of waves and the gentle touch of sand! Get excited for timeless Scandi-essentials in a wonderful color palette. Have fun, and see you soon! Yours truly, Guido.
Sea & Sand
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, Guido here! For my newest collection, my team and I have come up with something truly special: a drop inspired by the sound of waves and the gentle touch of sand! Get excited for timeless Scandi-essentials in a wonderful color palette. Have fun, and see you soon! Yours truly, Guido.
Next
Upcoming Drops
Starts in 6d 17h 39m 23s
Nature’s grace
Marie von Behrens co-created by ABOUT YOU
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ABOUT YOU x Marie von Behrens
Marie von Behrens-Felipe's newest collection effortlessly heralds a commitment to timeless fashion. Inspired by the beauty of nature, each piece carries an undeniable essence. Dress up for romantic dinner dates or keep it casual – embracing the first days of the new season becomes easy with beautifully designed pieces you'll love.
Missed
Last Drops
Stories of a Siren
SHYX co-created by ABOUT YOU
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SHYX
Venture into the paradoxical world of Stargirl Kayla Shyx's latest collection – where the sweet nostalgia of Y2K meets the refined aesthetics of classic office staples. This drop revives the siren myth with a hyper-modern twist, blending everyday business with an extraordinary allure. Enter Kayla's world and discover your next fashion favourites.
Sundancers
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, join us on a stylish journey in pieces crafted with love in flowy materials and fresh colours. Whether you've got a beach day, a night out, or a weekend getaway coming up, our collection is designed to give you the feeling of sunshine on your skin. Yours truly, Guido.
The new collection
Pacemaker
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Pacemaker
Introducing the latest Pacemaker Performance collection and our star fronting it: skater Benjamin Vogel. This is a tribute to skateboarding, one of the most influential subcultures tying sport, self-expression, and street style together. Explore the collection.
Step into style
CHEERIO*
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CHEERIO*
Meet CHEERIO* – the socks that are as cool as they are conscious. These aren't your average foot warmers. Crafted with style and care, they come in various designs and colors. Your feet – and the planet – will thank you.
Lime time
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Dear all, get ready to light up your wardrobe with my latest collection. Designed with your dynamic lifestyle in mind, these pieces seamlessly transition from office chic to city strolling and dinner dates. Let these bold, beautiful pieces become your go-to for all occasions. I can't wait for you to experience the freshness and vibrancy of this collection. Yours truly, Guido.
Lime time
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, get ready to light up your wardrobe with my latest collection. Designed with your dynamic lifestyle in mind, these pieces seamlessly transition from office chic to city strolling and dinner dates. Let these bold, beautiful pieces become your go-to for all occasions. I can't wait for you to experience the freshness and vibrancy of this collection. Yours truly, Guido.
Rising temperatures
RÆRE by Lorena Rae
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RÆRE by Lorena Rae
Supermodel Lorena Rae is back with her latest RÆRE collection. The collection mirrors the model's off-duty style and is a good indicator of Lorena’s taste: cool and chic, with a 90s sensitivity to wear now and love forever. Shop the collection here.
Coast to coast
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Dear all, get ready to join us on a stylish journey from coast to coast around the USA. Our breezy pieces are crafted in quality materials for whether you've got a beach day, a night out, or a weekend getaway on the horizon. Embrace the coastal chic aesthetic and beyond. We can't wait for you to join us on this stylish adventure! Yours truly, Guido.
Coast to coast
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, get ready to join us on a stylish journey from coast to coast around the USA. Our breezy pieces are crafted in quality materials for whether you've got a beach day, a night out, or a weekend getaway on the horizon. Embrace the coastal chic aesthetic and beyond. We can't wait for you to join us on this stylish adventure! Yours truly, Guido.
Explore the latest drop
florence by mills co-created by ABOUT YOU
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florence by mills exclusive for ABOUT YOU
Discover the latest collection with Florence by Mills, the brand of actor, producer, and Gen Z icon Millie Bobby Brown. This time, it is a cosy blend of trendy looks and essentials to keep you warm and stylish. Embrace the playful versatility of the collection and add a whole lot of fun to your daily wardrobe.
What’s with the attitude?
sry dad. co-created by ABOUT YOU
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sry dad. co-created by ABOUT YOU
Get ready to turn up the heat with the “sry dad.” collection by actress and dancer Maddy Nigmatullin. Inspired by the 2000s era, it takes a bold leap into the world of playful style. Think girly, glamorous silhouettes mingling with provocative prints, drenched in a Y2K vibe. With a baddie touch, this collection is all about making a statement. So, sorry, Dad, but when it comes to style, there's no holding back.
Explore the collection
MYLAVIE
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MYLAVIE by Sarah Harrison
The exclusive collection MYLAVIE by Sarah Harrison is finally here – introducing 57 pieces that capture the essence of the content creator’s carefree and effortless style. The collection takes you on a journey to her natural sanctuary: the beach, infused with bohemian vibes. Every piece features a unique detail that has that special Sarah touch. Explore the collection here.
Elevated favourites
RÆRE by Lorena Rae
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RÆRE by Lorena Rae
Supermodel Lorena Rae's latest RÆRE collection introduces elevated basics to your wardrobe, once again mirroring her sophisticated style. Think high-quality, luxurious materials and classic designs with an upgrade. Designed to cater to all occasions, you can dress up or down for yourself.
Breezy elegance
ICONIC by Tatiana Kucharova co-created by ABOUT YOU
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ABOUT YOU x Iconic by Tatiana Kucharova
Good things come to those who wait – one of your all-time favourites is back. Introducing the latest collection of Czech models and founder Tatiana Kucharova, which hits the sweet spot between elegant, chic, and ethereal boho. Inspired by the French and Italian Riviera, the focus is on versatile looks for office days, brunch dates, as well as special occasions. Explore the collection and find your new iconic piece.
The stargirl returns
SHYX co-created by ABOUT YOU
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SHYX
Kayla Shyx is back as “Stargirl” in a line-up inspired by a blend of balletcore and gorpcore, where nostalgia meets modernity. Just like the girl who believes she is a Stargirl, each item carries the essence of believing in who you are and owning it. This drop is for the stargirls who are dreaming big and dressing well.
Shape it
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, after a lot of love and thought, I am proud to finally introduce you to my latest creation, "Shape it": underwear designed to seamlessly blend with your body. It's about more than just shaping – it's about celebrating your curves, providing reliable support, and empowering you to be the best version of yourself every single day. Yours truly, Guido.
Shape it
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Dear all, After a lot of love and thought, I am proud to finally introduce you to my latest creation, "Shape it":” underwear designed to blend seamlessly with your body. It's about more than just shaping—it's about celebrating your curves, providing reliable support, and empowering you to be the best version of yourself every single day. Yours truly, Guido.
Elevated athleisure
FCBM co-created by ABOUT YOU
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FC BAYERN MÜNCHEN
Renowned German soccer club FC Bayern Munich introduces its latest collection, bringing a playful mix of sporty basics and modern, fashion-forward styles into the spotlight. Featuring comfortable sweatwear and pieces made from quality organic cotton, the range effortlessly fits into your everyday wardrobe across all kinds of occasions. Wear it with confidence.
Feminine energy
millane
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millane
Hey you! It's Millane, bringing you my latest collection – full of smooth transitions and fresh starts. For this drop, I've mixed feminine silhouettes with vibrant colours. It's the perfect wardrobe for every day, office hours or beach days to dinner dates, or your next getaway. Mix and match your favourite pieces for a special look that makes you feel like your best self.
The underwear collection
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, my latest collection is here to redefine intimate luxury, inviting you to indulge in the pleasure of quality, well-fitting underwear. A promise of comfort and confidence all day long that tells the story of feeling comfortable in your skin. Empowering you to wear your unique story. Yours truly, Guido.
Casual Friday 2.0
Pacemaker
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Pacemaker
The second round of Pacemaker's ‘Casual Friday’ collection is hitting the streets, taking the relaxed revolution to the next level. Walking in the laid-back steps of the first drop but adding a few fresh twists, it’s designed for those who mix, match, and remix their way into personal style. Stay chill and set the pace.
We love curves
CITA MAASS co-created by ABOUT YOU
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CITA MAASS co-created by ABOUT YOU
Content creator, entrepreneur, and curvy community advocate Cita Maass launches her first collection co-created by ABOUT YOU. With a focus on curvy silhouettes, Cita’s collection is all about clothing that celebrates self-confidence and women’s beautiful curves. The range blends chic everyday essentials with trendy occasion wear. This collection proves that soft femininity can still be powerful. Embrace it.
The loungewear collection
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, I'm thrilled to announce the launch of my new loungewear collection. Crafted for those who value comfort, style, and elegance, each piece is made from high-quality materials that offer unparalleled relaxation and a touch of luxury. Because you deserve the best. Yours truly, Guido.
Queens of the night
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is gearing us up for the party season with some seriously glamorous outfits – there's something for everyone. Discover the dazzling looks to celebrate in style.
A clear statement
Unfollowed x ABOUT YOU
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UNFOLLOWED x ABOUT YOU
Be who you want and wear what you want. In a world where endless possibilities abound, why limit your style? Edgy and comfy, daring, casual, and still 100% Unfollowed. The latest grunge-inspired collection features cosy knit styles, warm puffer jackets, and daring cut-outs blended with decorative stitching, lacing, and some sparkling pieces – there are no rules here. Ready to unleash your true style?
London unleashed
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is set to ignite your fashion sense with a twist. Savour an eclectic mix of bold prints, rich red hues, and versatile neutrals. Discover styles that express your individuality and flair.
London unleashed
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is set to ignite your fashion sense with a twist. Savour an eclectic mix of bold prints, rich red hues, and versatile neutrals. Discover styles that express your individuality and flair.
Beautiful nightmare
SHYX co-created by ABOUT YOU
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SHYX
Kayla Shyx’s latest collection is a love letter to all the things that happen in the shadows of your dreams. She takes us on a journey where her unique style shines through once again. Another dance of duality – romantic and rebellious, with a femme fatale and 2000s undertone. Discover the collection and fall in love with all the details.