Part Two: Where sophisticated Scandinavian meets Bohemian chic
Part Two are a Danish clothing brand for women, founded in Copenhagen. Their clothing is known for its excellent craftsmanship, elegant designs and exceptional fit. This effortlessly cool label manages to mix Nordic style with Boho-chic giving it real individuality, and has filled its collections with timeless classics, such as their Cannes blazer or padded Downie jacket. Although modern femininity is part of the aesthetic, the brand enjoys using masculine tailoring in its smarter options. The brand’s design philosophy is 'sensual meets raw' so you’ll find neutral colours in natural materials, simplistic cuts, unfussy styles and careful attention to detail. They believe that personal style should be timeless and go beyond seasons and trends. As such, the brand’s creations are skilfully crafted from rich, high-quality fabrics to ensure they’ll last for years to come. The brand creates fashion that endures and spans generations for real women who know good style, and as ever, the draw of Scandinavian-chic running unmistakably throughout the line keeps its loyal customer base returning.
Welcome to Part 2
Part Two was founded in Copenhagen in 1986 as a womenswear line inspired by traditional Scandinavian design. The brand introduced a classic look to the market, encouraging women to dress in beautiful, comfortable designs that reflected an active lifestyle, with modern playing a big part. It took hold of the high street from its inception, and became known for its simplicity, minimalism and understated clothing. In 2014, the label was purchased by one of Europe’s leading suppliers of fashion and lifestyle products, DK Company. Since the purchase, they have returned to their core Nordic values, and has doubled its revenue from 2014 to 2020. Today, Brand Director Thomas Juul and Design Manager Frederikke Villaume are focusing on lines of sustainable fashion. Their collections are currently sold at more than 1,000 retail locations across 17 countries with an online presence across social media platforms, a popular online store and famous brand ambassadors such as singer Camille Jones. Thirty years since its creation, Part Two remains an important Scandinavian label.
Introducing Part Two into your wardrobe
When you’re looking to create a back-to-basics capsule wardrobe, invest in high-quality materials and understated designs that last, this is where to shop. This brand knows how to dress stylishly in cooler temperatures – a difficult feat to master – so an iconic Scandinavian knitwear option layered with a shirt would be a great, stylish choice for winter weather. Consider the scarves from their accessories collection for extra cosiness. Take advantage of the unique tailoring and invest in one of their blazers, yet another piece that can be styled up or down, and take you through each season, year after year. Their range of beautiful and comfortable dresses is worth adding to your wardrobe rotation. Shirt dresses are a stylish workwear option, while modern midi dresses can be styled up for an effortlessly chic evening look. Part Two embraces contemporary yet authentic, timeless design and will surely become part of your essential wardrobe staples.
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